Shelf Price Audit

Platform: Mobile (Android) - Deloitte Studios

The Shelf Price Audit tool is part of the Kroger's InStock suite of applications that allowed store associates to update prices of items, print shelf tags on the mobile printer and update templates for tags.

My Role

My role was a product designer designing conceptual wireframes, flows, prototypes and final mockups for SPA by utilizing Kroger Design System (KDS) and providing prototypes for all use cases using Figma.

The Challenge

The challenge was how to get users to adopt a digital process on Android platform by incorporating multiple features; product scan and product details, price audit, print tags, change tag templates, and all the while getting store associates to engage and adopt this application over previous versions.

User engagement and streamlining multiple complex features in one application were critical aspects of this effort.

Research: Personas and Associate Interviews

In order to better understand key insights from the business owners, I conducted multiple discovery sessions. I developed personas for associate and store manager who would be typical users of this application and use cases. Also, we conducted user research on the prototype with store associates who were typical users of this application.

Persona #1: Michael - Store Associate

Persona #2: Debbie - Store Manager

Performs price audit of items on the shelf
He typically has a list of coupon codes to apply to an item to update its price due to store sales and promotional campaigns
He can print Comtec tags right from the mobile printer on the sales floor. For signs, he has to print it from upstairs printer
There is a list of items in the queue he goes through and every time he prints, it's saved to a batch or he can save it manually

Responsible for making sales promotions on various items in the store
Provides list of coupon codes to Michael to apply to items as part of sales promotions
Responsible for signs pertaining to promotional items so she needs to be able to change and review design templates for signs before printing them to put on sales floor.

Here are some questions we asked associates:

What is the current process for updating product price, printing shelf tags and changing tag templates?
How would you know if a tag template was updated to the correct template as per store requirements?
How can you sync to a different mobile printer if the current one is not working?
What product attributes would you like to see when scanning UPC of product?

Key Insights from user interviews:

Associates found the home page to be useful and easy to navigate
There were some confusion over selecting tag and sign templates and its implications on the store
There were some confusion over batch selections and tag/sign templates
Associates liked the ability to change printers on the fly in terms of instructions to pair to the new printer by scan or entering printer name

Final Designs

The user interviews and the two personas helped to inform the final designs of the SPA application. Here are some key design decisions I made based on the research.

Context-driven approach to performing price audits on products on the shelf
Create a hub where associate can take action, review product details and get alerts about important information
Easy to use navigation utilizing modal layer template

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