Shelf Price Audit
My Role
My role was a product designer designing conceptual wireframes, flows, prototypes and final mockups for SPA by utilizing Kroger Design System (KDS) and providing prototypes for all use cases using Figma.
The Challenge
The challenge was how to get users to adopt a digital process on Android platform by incorporating multiple features; product scan and product details, price audit, print tags, change tag templates, and all the while getting store associates to engage and adopt this application over previous versions.
User engagement and streamlining multiple complex features in one application were critical aspects of this effort.
User engagement and streamlining multiple complex features in one application were critical aspects of this effort.
Research: Personas and Associate Interviews
In order to better understand key insights from the business owners, I conducted multiple discovery sessions. I developed personas for associate and store manager who would be typical users of this application and use cases. Also, we conducted user research on the prototype with store associates who were typical users of this application.