JAWID ELYACY | USER EXPERIENCE DESIGN
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Erica

Platform: iOS/Android app at Bank of America
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Erica is an artificial intelligence application that interacts with Bank of America mobile app users via voice and consists of machine learning capabilities that lives within the mobile app system.
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My Role

My role was an UX designer who developed the baseline wireframes by collaborating with key stakeholders during the first phase of Erica's development.

The Challenge

Developing an AI application with machine learning capabilities that would be incorporated into the existing Bank of America's consumer mobile app.  This was the first phase of Erica.    


Usability Test: Erica Agile Study Phase One

A formal usability lab testing was conducted on the Erica prototype.  The purpose was to gather user feedback on their impressions of Erica and its functionality.  Users were asked to complete moderator guided tasks and answer usage questions.  There were 2 prototypes that we compared; Open design vs. chat design.  This was followed by a desirability exercise.
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Open Design
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Chat Design
Desirability Exercise 
In the desirability exercise, we asked participants to come up with terms that best exemplify the two designs.
Open Design
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Chat Design
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Wireframes

Input field states and flow
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Hand-off flow: FICO
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Final Visuals

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© COPYRIGHT Jawid Elyacy.2018 ALL RIGHTS RESERVED.
  • Home
  • UX/Visual Design
    • Request for Information
    • Mobile onboarding App Design Concepts
    • Last Mile Flash Delivery
    • Fast Track
    • Mobile Check Deposit
    • Customer Profile Engagement
    • Erica AI Assistant
    • Mobile Wallet
    • Single Service Card Experience
    • SmartDrive
    • SEPTA Designs
    • Smart Services User Experience
    • Pet Adoption
  • Contact Me
  • About Me