Single Service Card Experience
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Platform: iOS, Android, iPad, Windows handset & tablet
The Single Service Card experience was borne out of the need to provide banking features that are in context to what kinds of tasks users perform on the online banking channel. In essence, we strived to understand what primary tasks were important to users and what they would typically do thru online banking. |
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My Role
The UX team was asked to come up with a single service experience within Bank of Ameria's native mobile app. My role was a UX/UI designer and I came up with the wireframe structure and mockups/styleguide utilizing the Windows native patterns as much as possible. I designed wireframes, mockups and specs across different features for the Windows handset and tablet devices.
The Challenge
The challenge was how to narrow down the capabilities of an existing full service banking app to features that are contextual to what users are doing every day thru online banking.
Usability Test
A qualititative usability lab study was conducted at GfK lab in San Francisco. In this study, we aimed to bring a context-focused approach to banking by understanding what features were preferred by users in their daily routines when banking online.
Overall, we asked participants to rank a list of features that were important to them. They identified Dispute a Transaction, Report Lost/Stolen Card, Card Lock/Unlock as their top three features.
Overall, we asked participants to rank a list of features that were important to them. They identified Dispute a Transaction, Report Lost/Stolen Card, Card Lock/Unlock as their top three features.
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Participants liked the spending feature and found it engaging mainly due to its use of color and icons.
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