Fast Track
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Platform: iOS, Android, iPad
The Fast Track functionality was to offer mobile functionality for features that users would typically do at bank branches and financial centers, such as ordering foreign currency, cashier's checks and money orders. |
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My Role
My role was a UX/UI designer for this project with the task of sketching some key screens, wire framing the structure and creating the information architectures of key features.
The Challenge
The challenge was how to make users aware and adopt tasks such as ordering cashier's checks and foreign currencies on the digital platform (mobile/online banking).
Existing features similar to Fast Track weren't readily available in the marketplace so engaging uses to use Fast Track functionality was a top priority.
Existing features similar to Fast Track weren't readily available in the marketplace so engaging uses to use Fast Track functionality was a top priority.
Usability Study
We conducted formal usability lab testing with participants on some representative primary tasks utilizing a working prototypes This was a qualitative study that focused on understanding discoverability, user preference and their understanding of the value of these features on the digital platform.
Overall, participants preferred the "order ahead" feature than going to the branch/financial center since it saved them time, reduced stress and they felt more satisfied with the mobile app alternative.
When compared with going to the branch to do the Fast Track tasks, overall, users preferred mobile app version.
Overall, participants preferred the "order ahead" feature than going to the branch/financial center since it saved them time, reduced stress and they felt more satisfied with the mobile app alternative.
When compared with going to the branch to do the Fast Track tasks, overall, users preferred mobile app version.
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